Published on : Wednesday, August 13, 2014
One of Victoria’s major cultural drawcards, the 2014 Melbourne Festival, will be promoted with the assistance of a $50,000 grant through Tourism Victoria’s Events Program, Tourism and Major Events Minister Louise Asher announced today.
Ms Asher said the Melbourne Festival was one of Australia’s flagship international arts festivals and one of the major multi‐arts festivals of the world.
“Since its inception in 1986, the Melbourne Festival has been positioned as Australia’s premier annual celebration of the arts,” Ms Asher said.
“Held this year from 10-26 October, the festival has a strong reputation for presenting international and Australian events in theatre, dance, opera, music, visual arts, multimedia and outdoor events.
“The Melbourne Festival brings an unparalleled feast of dance, theatre, music, visual arts, multimedia and outdoor events from renowned and upcoming Australian and International companies and artists to Melbourne.”
Ms Asher said program highlights of the 2014 Melbourne Festival will include Circus – an art form in motion, Cirkopolis, Opus, If These Walls Could Talk and From All Angles: A Trisha Brown Retrospective.
Ms Asher said Tourism Victoria support for the 2014 Melbourne Festival will help deliver interstate and overseas marketing activities.
The 2014-15 Victorian State Budget is providing new funding of $69.7 million to increase visitor numbers to Melbourne and regional Victoria, including $17 million for marketing activities promoting Melbourne’s events, experiences and attractions.