74 per cent still prefer beach vacations says Expedia’s Flip Flop Survey

Published on : Tuesday, August 12, 2014

image001Expedia has come up with a Flip Flop Report 2014 on the preferences that beach goers have on Asia, North America, South America, Europe and Australia.

 

The survey conducted online in March 11 to April 2, 2014, reveals the rising inclination of beach holidays among Indians, North America, Europe, South America and Asia Pacific. The study was conducted among 11,165 adults aged 18 years of age and older, across 24 countries.

 

The Kantar-owned GMI (Global Market Insite) and Lightspeed Research amalgamated group of panels.

“This fun survey by Expedia reveals exciting findings regarding how the looking beyond the frontiers for a beach vacation. According to the survey, while men were ahead in taking a beach vacation last year at 74% (women at 67%), women took the lead in taking international vacations at 60% (men at 47%)”,said Vikram Malhi, GM, South and Southeast Asia, Expedia.

 
Appended are the detailed findings on the way Men and Women vacation at a beach:
Beach Vacation Men Women
Anxieties Less anxious for all these More anxious for:
Getting a sunburn 27%
Feeling body conscious 29%
Other people’s children 24%
Deterrents More likely to be deterred by the risk of theft- 38% 29%
We avoid People playing loud music-39%
21% 27%
Avoid seeing other people in speedos -35%
Last vacation More likely to have taken a beach vacation- 74%
47% 67%
Higher ratio of international beach vacations- 60%
Next vacation (1yr) Less likely- 34% More likely to take a vacation in accordance of an event- wedding/ bachelorette – 44%
Influencers 46%
34%
30%
23% Desire to visit a new destination- 52%
Traveller reviews -40%
Travel guidebooks- 36%
News stories- 26%
Activities @ beach
Swimming 60%
Sunbathing 49%
Drinking 36%
Water sports 47% Listen to music 63%
Get a massage/spa treatment 43%
Party 48%
Go dancing 42%
Make sand castles/ other sand play 46%
Go surfing 28%
Play a beach volleyball 38%
Play frisbee/paddleball 21%
Indulgences Spending more on food than they normally would 47%
Intimacy with partner 61%
By consuming more alcoholic drinks than they normally would 25%
Experiencing the nightlife 49%
Spending time at spa 49%
Shopping clothes 49%
Go Bold! Intimacy with someone they just met- 34%
Going topless / nude at the beach- 22% 11%
12%
Sacrifices for extra beach vacation One week’s salary (38%)
Work weekends for a month (35%)
First born child (10%) Sacrifice a month’s expenses of make-up/accessories/toiletries (31%)
Seeing their extended family (23%)
Health for 48hrs (13%)
Oops Moments! beach photos they would be embarrassed to show others- 36% 34%
OMG!%$%^ More comfortable (very or somewhat) with topless/nude beach goers- 38% 19%
Survey Methodology
This study was conducted on behalf of Expedia by Northstar, a globally integrated strategic insights consulting firm.

 

This survey was conducted online from March 11 to April 2, 2014 across North America, Europe, South America and Asia Pacific using the Kantar-owned GMI (Global Market Insite) and Lightspeed Research amalgamated group of panels.

 

The study was conducted among 11,165 adults aged 18 years of age and older across 24 countries. Sampling quotas and weighting were used to ensure the sample is representative of each country’s population in terms of age and gender.

 

Assuming a probability sample, the margin of error would be +/-0.9 percentage points, 19 times out of 20.

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