Published on : Thursday, December 8, 2016
The Asia-Pacific Incentives and Meetings Expo (AIME), launches ten Melbourne City Experiences, a new and exciting addition to the 2017 Hosted Buyer program. Melbourne Convention Bureau (MCB) has partnered with a selection of venues, accommodation and attractions across the broad business events sector, emphasising unique products and services that best showcase Melbourne to international and domestic event organisers.
The ten carefully curated tours will immerse attendees in the culture, environment, cuisine and hospitality that supports Melbourne being ranked as the World’s Most Liveable City for the sixth consecutive year by Economist Intelligence Unit.
With each tour visiting three locations, hosted buyers can choose from a range of unique Melbourne experiences. Celebrate Melbourne’s obsession with all things coffee at a riverfront brunch; design a meditation journey for delegates at the Novotel on Collins; go behind the scenes at Luna Park and design your own ride experience; fly a scenic loop around the city’s most iconic landmarks in a helicopter; or explore the MCG on a custom tour of the arena and unique back of house areas, just some of the sensational experiences tour-goers will enjoy.
Karen Bolinger, Chief Executive Officer, Melbourne Convention Bureau, is excited by this new opportunity for event buyers and organisers to be immersed in the personality and vibrancy of Melbourne.
“Business events are the highest yielding sector of the visitor economy, delivering $9.8 billion to the Victorian economy annually. For AIME’s 25th anniversary we wanted to showcase the diversity of Melbourne to the hundreds of domestic and international hosted buyers in a distinctive way.
“The tours highlight our world-class venues, food and beverage, entertainment and accommodation. With so many partners involved in the development of these tailored experiences, it exemplifies how collaborative Melbourne is,” said Ms Bolinger.
Hosted buyers attending AIME 2017 will be able to experience industry-leading education programs, peer-to-peer networking sessions, appointments with event suppliers from across the globe, as well as complimentary travel and luxury accommodation.