Published on : Saturday, December 7, 2013
After four years, Alitalia returns to television with three new 15 second campaigns. Each reinforces the Company’s commitment to excellence and values:
Magnifica Class, Alitalia’s business class cabin on intercontinental routes, delivers maximum comfort and a sophisticated travel experience with seats that convert to fully-flat beds combined with an award-winning dining menu.
The network includes 83 destinations and over 500 daily flights providing a wide range of convenient schedules and connection times to accommodate our customers’ travel needs.
The reliability and safety of the Alitalia fleet (one of the youngest in the world with an average aircraft age of seven years), as well as the expertise of Alitalia’s staff and crew, who are provided with more than 100,000 hours of annual training.
The tone of the voice-over that accompanies the imagery is addressed directly to our customers; consequently, the use of “A TE”, meaning “YOU “. The ads end with the slogan “ALITALIA: SCEGLI COME VOLARE” (CHOOSE HOW TO FLY).
This slogan was chosen as it emphasizes Alitalia’s continued commitment to providing excellence and services to meet each of our passengers’ unique travel needs, and to reinforce Alitalia’s role and legacy as a fundamental asset to Italy. Accordingly, the print campaign “KEEP FLYING IN EXCELLENT COMPANY” appeared in November in all major Italian newspapers.
The television campaign was produced by McCann Worldgroup under the creative direction of Leandro Raposo and directed by Frans Torres. The film, available in three formats, is owned by McCann Worldgroup Rome.
Tags: aesthetics, airline lounges, checkpoints, comparable standards, daily breeze, los angeles international airport, national airports, passenger operations, passenger security, related works, security screening, sorting system, system 2c, United Airlines, world airports