AirAsia to kick-start second phase of ‘#toPHwithlove’ campaign

Published on : Wednesday, December 4, 2013

RM1.5million has been raised since the launch of AirAsia’s multi-tiered #toPHwithlove campaign in mid-November, which aims to raise as much funds as possible to assist with ongoing relief efforts by the Philippine Red Cross, as well as to rebuild the communities of those affected by the devastating Typhoon Haiyan.
The funds raised are from cash donations on board flights and at airports throughout the AirAsia Group network, as well as through AirAsia Foundation’s microsite airasiafoundation.com/typhoonhaiyan, the philanthropic arm of the AirAsia Group.
To kick off the second phase of the campaign, AirAsia will begin offering guests the option of donating USD1 to help the victims of Typhoon Haiyan while booking their value-added services such as meals, travel insurance and more along with their flights at www.airasia.com. This option will be available from now until 31st December 2013.
In addition, EQ8, the orange and passion fruit flavoured natural energy drink which is available on board AirAsia flights with the code AK (operated by AirAsia Malaysia), will donate RM1 from the sale of each can towards the #toPHwithlove campaign from 9th December to 31st December 2013.
In addition to fund-raising efforts, AirAsia provided free seats for relief workers from accredited non-governmental organizations (NGOs) and humanitarian agencies to travel to and from the Philippines. Organisations assisted include Mercy Malaysia, Malaysian Relief Agency, Crest Malaysia and Insaf Malaysia. AirAsia has also pledged to support missions carried out by the Malaysian Red Crescent.
The AirAsia Group will match the total public collection raised, and the amount will be managed by AirAsia Foundation for long term reconstruction efforts to rebuild the communities that were affected by the typhoon.