Published on : Sunday, December 29, 2013
Canadian Signature Experiences (CSE)—it’s the stamp of quality that the international tourism marketplace recognizes. The Canadian Tourism Commission (CTC) today unveiled the latest intake of businesses it added to its major market development program, all of which offer extraordinary tourism experiences.
Culinary experiences feature strongly on the menu of many of the 28 new entrants—including Flavours of “The Main” Culinary Heritage Tour (Fitz & Follwell Co.)in Quebec and Island Flavours Culinary Bootcamp (Holland College) on Prince Edward Island—reflecting Canada’s growing reputation for great produce and regional cuisine. Natural wonders close to Canada’s cities are also well represented by the likes of Sea Otter Kayak Tours (West Coast Expeditions)in British Columbia, while the origins of Canada’s national parks can be seen at the Cave and Basin Discovery Tour (Parks Canada) in Alberta.
“Canadian tourism entrepreneurs do an excellent job ensuring visitors explore everything our country has to offer,” says the Honourable Maxime Bernier, Minister of State (Small Business and Tourism) (Agriculture). “The Canadian Signature Experiences collection recognizes truly authentic Canadian experiences that entice travellers and position Canada as a destination of choice on the world stage while creating jobs and growth here at home.”
The CSE program is not Canada’s only trump card for global travellers. The country’s tourism strength is represented by its range of diverse, multicultural experiences from coast to coast to coast that appeal to everyone from young, independent travellers to group tourists. According to CTC’s latest Tourism Snapshot, that attraction resulted in 2.6 million international visitors to Canada in August, up 5.3% on the previous year.
“The Canadian Signature Experiences collection is just one of the ways we carve out Canada’s piece of the global tourism pie,” says Greg Klassen, CTC senior vice-president Marketing Strategy and Communications. “This third intake of tourism businesses will help travel agents and tour operators in our international markets make an even more compelling case to travellers that their next destination should be Canada.”