Published on : Thursday, February 14, 2013
With Brazil hosting the 2008 football World Cup and 2016 Olympic Games, the South American country is not only coming up as a hot tourist destination for sports lovers but also as a strong sports business industry. The sports industry in Brazil is growing on every measure imaginable representing a huge opportunity for the international business of sport. Sports industry executives have been collectively beating a path to Brazil keen to explore and develop these opportunities into profitable business. There is a need for infrastructure and experience which brings with it major opportunities for those organisations looking to expand. Brazil presents a unique prospect to the sports industry. It has shrugged off the effects of global recession, is expanding rapidly and its industries are moving steadily upward. Although progress towards the 2008 World Cup may not always be smooth, there is no doubt that the country will be centre stage in the next five years up to Rio 2016. These major events are expected to kickstart massive expansion in sports media and marketing. The infrastructure that will be built in the next few years will require expertise from experienced firms in the sector whether in design, construction, fit-out, overlay, lighting and many others. Source:- Brazil
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