Published on : Saturday, February 2, 2013
The Brazil Ministry of Tourism, through the program Sustainable Tourism and Childhood, has extended support to the initiative of the Brazilian federal government’s campaign to combat violence against children.
The campaign began on January 31, nine days before the start of Carnival. With the theme ‘Protect’, the campaign will run over the coming months, with national placement and will be intensified in festive dates and major events such as Carnival, the Confederations Cup and World Cup 2014.
“Campaigns of this kind are always of great value, since the population become more aware and it is key to the government to identify and effectively act on the problem,” said the general coordinator of the program Sustainable Tourism and Childhood, Ministry of Tourism, Adelino Neto.
With film for television, radio jingle and various graphic elements, the campaign emphasizes on the protection of children and adolescents as an absolute priority and shared among family, society and state, as determined by
the Constitution of 1988.
The idea is to draw public attention to children and teens and report cases of violence to the Guardian Council or Dial 100. The film is already being aired on television, and airports gain panels.
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