Published on : Friday, December 16, 2016
“We combine modern winemaking techniques with traditional recipes to attain the distinct quality flavors our customers swear by,” said co-owner Bill Birkholz. “We get our grapes and fruit from many different local and regional growers.”
Birkholz founded the winery in 2012 with his sons, Matt and John, his daughter-in-law, Cameran, and her father, Jerry Reed. Their goal: to provide premium wines that attract East Tennesseans, tourists and wine enthusiasts.
“There is nothing that brings us more happiness than seeing someone truly enjoying our wine,” said Birkholz. “Our wines range from dry to sweet and are treated with loving care from our highly educated and experienced wine staff.”
That seasoned staff boasts approximately half a century of combined experience. Since 2014, the wines they’ve crafted have won more than 50 medals at international competitions. Still, the biggest reward is the satisfaction they provide their customers.
“Connecting with our customers is absolutely crucial for us,” Birkholz said. “We want every one of our customers to have a great time. If someone bought wine but didn’t leave here with a smile on their face, then we didn’t do our job.”
Cades Cove interacts with customers through free tastings and special events, including its popular Christmas Market, which takes place on December 16 and 17.
“We will be opening our tasting room to local artisans to sell to the public,” Birkholz said. “There will be music and discounted wine, and Santa will be there.”
Christmas Market is part of the winery’s growing focus on events. It also offers “stretch and sip” yoga classes, a twice-yearly wine and art show and a Valentine’s Day Sweetheart Market. And those are just the beginning.
“We have plenty of other ideas for the future, but we plan to focus on one at a time,” Birkholz said. “At the end of the day we have to make sure that our main focus is always on quality wines and exceptional customer experiences.”
Named after an iconic site in the Blount County section of the Great Smoky Mountains National Park, Cades Cove Cellars shares a deep connection with its community.
“Making sure our brand is synonymous with the area isn’t just good marketing; it helps keep us inspired,” Birkholz said. “Staying focused on the natural beauty of this area is a great way to find inspiration in both our winemaking and how we do business.”
Cades Cove also partners with numerous local organizations, such as The Great Smoky Mountains Heritage Center, Appalachian Bear Rescue and the Townsend Artisan Guild. It’s all part of the winery’s passion for showcasing and strengthening its home.
“Cades Cove Cellars was started so we could share our love of The Great Smoky Mountains and Cades Cove,” Birkholz said. “And for making wine.”