Carnival Cruises ceases operations of its Fathom brand

Published on : Tuesday, November 29, 2016

Carnival-CorporationCarnival Corporation is ceasing its operation of the dedicated ship sailing under its socially conscious Fathom brand.

 
The cruise line first started operating from April 2016 and they are ceasing the operation by the summer of 2017.

 
Fathom has just one ship, the Adonia, which is alternating sailings between Cuba and the Dominican Republic. In keeping with Fathom’s mission of “impact + travel,” the sailings included plenty of socially-conscious volunteering opportunities such as teaching English in local schools, one-on-one opportunities with locals, pouring concrete foundations for homes and helping build water filtration systems.

 

The 704-passenger Adonia will be returned to its former operator, P&O Cruises.

 
Spokesman Roger Frizzell said on Wednesday that the world’s largest cruise operator will instead offer passengers the chance to do volunteer work in the Dominican Republic and Cuba on Fathom voyages aboard ships sailing under other brands such Carnival and Princess Cruises.

 
Carnival introduced the brand last year as a way to capture what it said was a growing market for customers who wanted to do good deeds while on vacation, such a teaching English or working in an artisanal chocolate cooperative.

 

The company will market socially conscious land excursions as part of regularly scheduled sailings on other lines to the Dominican Republic and Cuba. The Adonia will sail under the company’s P&O Cruises brand in the U.K. beginning next summer.

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