CEIR Index Event Performer Analyzer Now Available

Published on : Tuesday, September 20, 2016

The Center for Exhibition Industry Research (CEIR) offers its CEIR Index Event Performance Analyzer (IEPA), designed to provide organizers a benchmark for how their exhibition is performing against the CEIR Index metrics: Net Square Feet (NSF), Number of Exhibitors, Professional Attendance and Revenue.

The IEPA also compares the exhibition versus the overall performance of the industry sector and the exhibition industry overall.

“This latest performance measuring tool allows exhibition organizers to hone in on how their events are measuring against the CEIR Index as well as other shows in their sector,” said CEIR President and CEO Brian Casey, CEM. “By using the analyzer, in tandem with other resources available from CEIR, organizers can pinpoint where their events are either underperforming or over performing and then use CEIR research to help improve their events’ performance.”

The IEPA provides 12 figures addressing various aspects of the exhibition’s performance including:

Exhibition’s share by metric
CEIR Index for the exhibition, year-over-year percent change
CEIR Index for the exhibition
Exhibition’s performance versus the performance of the industry sector
Exhibition’s performance versus the overall performance of the industry’s sector
Exhibition’s NSF versus the sector’s NSF overall
Exhibition’s number of exhibitors versus the sector’s number of exhibitors overall
Exhibition’s attendance versus the sector’s attendance overall
Exhibition’s revenue versus the sector’s revenue overall
Year on Year % change:
Exhibition’s NSF versus sector’s NSF
Exhibition’s number of exhibitors versus sector’s number of exhibitors
Exhibition’s number of attendees versus sector’s number of attendees
Exhibition’s revenue versus sector’s revenue overall

The IEPA will also provide insights for the past 10 years. For best results, users should enter data for the four most recent years in which your events were held as a minimum. Individual event information will not be shared by using the analyzer and CEIR will hold all information in strict confidence. Information will only be released in aggregate to be used for future Index and Censusreports. The reports gleaned from this tool will offer analytical insights for any show organizer as they develop their future event strategies. The analyzer is available at no cost to those who have purchased the CEIR Index Report.

CEIR appreciates the support of the Society of Independent Show Organizers (SISO) for its support in making this tool possible.

Source:- CEIR