Published on : Saturday, December 3, 2016
The most successful consumer brands came together to celebrate the “BEST BRANDS CHINA AWARD” on 1 December 2016 in Shanghai. This is the first time that the IFA organizers are an official partner to this gala event through CE China.
CE China, is the consumer electronics and home appliances trade show for the Chinese and pan-Asian market, taking place from 4-6 May 2017 in Shenzhen.
“If there is one thing that is driving the global market for consumer electronics, then it’s the passion of China’s consumers. Their passion, their love of outstanding products has made China a magnet for international brands … but more importantly it has turned Chinese brands into some of the most innovative and outstanding consumer electronics companies”, stated Jens Heithecker, Chairman and General Manager of CE China at the Award Ceremony.
During the award ceremony Jens Heithecker presented the “Best Consumer Electronics Brand” category to Huawei .
“Best brands” is the only marketing prize based on a survey of more than 4,000 Chinese consumers. The brands are assessed based on a model of analysis developed by GfK.
In 2016, brands received awards in the following categories: Best Consumer Electronics Brand, Best Digital Economy Brand, Best Disruptive Brand and Best Emotionally Bonding Brand.