Published on : Friday, August 8, 2014
On Thursday, the Costa Rican Tourism Board (ICT) relaunched a promotion campaign titled “¡Vamos a turistear!” (Let’s go sightseeing!), in order encourage local tourists to take advantage of green season deals. A full list of special promotions will be will be available at the campaign’s website.
Discounts for the “¡Vamos a turistear!” campaign generally range from 30-50 percent during the green season, which runs from March to June and from August to the second week of December.
During the month-long FIFA World Cup Brazil 2014Hotels and other lodging businesses witnessed occupancy numbers decrease by 10 %, and the current strategy aims to recover some of that lost revenue.
According to a survey by the National Tourism Chamber (CANATUR) before the World Cup, lodging businesses predicted an occupancy rate of 67.6% during the tournament. But the actual rate was 57.6%.
According to CANATUR President Pablo Abarca, chamber leaders recommend tourism business owners avoid extreme low-pricing strategies that could affect operating costs, instead focusing on adding value to services.
ICT data, shows that some half a million families travel nationally twice a year, spending an estimated ₡250,000 ($470) each.