Published on : Tuesday, September 13, 2016
InterContinental Hotels Group , one of the world’s leading hotel companies, announces at New York Fashion Week that Timo Weiland, New York based Womens and Menswear brand, has been appointed as Style Director for the Crowne Plaza® brand in the Americas and will design a new collection of hotel team member uniforms.
Timo Weiland’s aspiring, dynamic and travel-minded style for the modern consumer complements the Crowne Plaza brand’s guest’s desire for holistic business travel offerings to enhance productivity while feeling restored and inspired.
In June, IHG announced the Crowne Plaza Accelerate plan which includes a $200 million investment in the brand for the Americas region. The plan ensures that the brand remains at the forefront of the new way of doing business with design-led, culturally-relevant and technology-enabled solutions. The Crowne Plaza Accelerate plan was built to enhance brand performance and further create a guest experience with modern swagger.
Momentum by Timo Weiland, the new collection of hotel team uniforms for all Crowne Plaza Hotels & Resorts in the Americas region exemplifies another step forward in creating a new design-led guest experience. The sketches from the collection will be showcased at the Timo Weiland fashion show during New York Fashion Week.