Published on : Monday, August 18, 2014
With five-year incumbent Host missing out following a competitive pitch, Cummins & Partners has been appointed by Tourism Western Australia as its new strategic marketing and communications agency of record.
The account was put out for pitch by the tourism body this February which “attracted several responses of a high calibre”.
Based on “Cummins & Partner’s high level of strategic and creative thinking along with an in-depth understanding of the tourism sector”, Tourism WA CEO Stephanie Buckland made the choice.
“Host helped us develop and activate the Experience Extraordinary brand and we thank them for their contribution over the past five years,” Buckland added.
In an interview to a website, Cummins & Partners chief strategy officer Adam Ferrier told. “We are extremely proud to be working with Tourism WA, especially considering how many strong agencies applied for the appointment. Marketing communications is always easier when you have a brilliant product to work with, and WA is just that.
Cummins & Partners start work on the account from September 1.
Further, an added advantage for the choosing Cummins & Partners is that the team have solid experience in the tourism industry having worked with Virgin Australia, New Zealand 100% Pure and Tourism Queensland on the original “Best Job in the World” campaign.