Published on : Friday, December 27, 2013
Mobile is definitely the new face of social media and 2013 defined that success. Facebook has become the second biggest digital ad seller in the US; this only shows the growing demand and usage on mobile and that is the reason digital ads are increasingly moving into the mobile space.
In the US alone, mobile ad spending is expected to reach $9.6 billion in 2013 alone which is almost 23% of overall digital ad investments. It is also interesting to compare this year’s digital ad spending on mobile with that of 2010 which was less than 3% back then, showi