FITUR showcased African tourism potential

Published on : Friday, January 24, 2014

FITUR-2014-300x200African , Spanish and Portuguese companies have treated in INVESTOUR, within the framework of FITUR, on new possibilities of businesses and cooperation. According to the ponentes, the African countries will be able to compete with other tourist regions of the world if they plan of effective form how to integrate the tourism in the economy
In 2013 more than 56 million tourists they arrived at Africa, which supposes a growth of 5%. The income by tourist expenses are located in 40.000 million dollars.

Of afternoon a Business encounter is in favor predicted to Business (B2B), African and Spanish and Portuguese business meetings between companies and institutions, with an agenda of appointments previously closed.

Madrid. 23 of January of 2014. African, Spanish and Portuguese companies tourist they have dealed with today in Madrid on new possibilities businesses and cooperation, in fifth Tourist edition of the Forum of Investments and Businesses in Africa, INVESTOUR. The event, organized within the framework of FITUR, the Fair the International of the Tourism, is an annual platform in which African and Spanish companies, to which the Portuguese also add themselves this year, harness their bows of collaboration.

The Forum is an initiative promoted by the World-wide Organization of Turismo (OMT), FITUR and Africa House and tries to promote the sustainable tourism in Africa, offering a platform that facilitates the dialogue on new enterprise opportunities and of cooperation between representatives of the African tourism and potential investors/Spanish and Portuguese partners.
In the day it has been analyzed the tourism in Africa and its relation with Spain and Portugal, the participation of high representatives of tourist the public and deprived sector. In the evening a Business encounter is predicted to Business (B2B), African and Spanish and Portuguese business meetings between companies and institutions, with an agenda of appointments previously closed. In addition, in the course of the meeting, it has been awarded to Ousmane Ndiaye, previous Director of the Program for Africa of the OMT, by the important work made towards the African tourism.
In its intervention, Elcia Grandcourt, Regional Director for Africa of the OMT, have talked about to INVESTOUR like one initiative that leaves from “ a long term strategic association of the OMT next to Africa House, FITUR and IFEMA, that it tries to serve to develop the tourism in Africa and so that the Spanish futures and investing potentials new alliances and opportunities of collaboration meet and establish”. In addition, one has been specially satisfied with which this year the Forum has also opened its doors to the participation of Portuguese companies and has affirmed that the tourism must go directed to “the elimination of the poverty and towards the sustainable development”.
By its part, Santiago Martinez-Expensive, Chief of a main directorate of Africa House, have assured that INVESTOUR generates “real possibilities of business for Spanish and African companies”. And it has explained that Africa House “presents the opportunities that the continent offers to professionals and Spanish companies” to promote the development of the territory. In addition, “it supports the internationalization of the companies that or act or want to do it there”.
Martinez-Expensive has indicated that 10 of the 20 economies with upper potential of growth in the world up to 2017 are, indeed, African countries. And it has indicated that “one scores towards a convergence between emergent and western countries”, since of 15 of the countries that have grown more in the last years 6 are African and all the countries of the continent “will have grown to rates very superior to those of the OECD in the next decade”. In addition, the growth of the GIP in Africa will continue increasing until 5.3% in 2014 and 5.5% in 2015.
In their opinion, the African countries “will be able to compete with other tourist regions of the world if they plan of effective form how to integrate the tourism in the economy”. In addition, “the ample tourist experience of Spain and its access to the European markets must be capitalized by the African countries”, which must contribute to harness the economy and to as much increase the jobs here as in Africa.

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