Florida: State lawmakers urged to spend $100 mn on travel advertising

Published on : Sunday, January 12, 2014

visitfloridaState lawmakers were called on by Florida Governor Rick Scott to spend $100 million next year on travel advertising. Scott has set a goal of drawing 100 million tourists to Florida annually.

“It’s $100 million to get more tourists and more jobs for Florida families,” the Republican governor said during a news conference at Orlando International Airport. He was joined by representatives from Universal Orlando, Walt Disney World and SeaWorld Orlando.

The tourism industry subsidy would be the largest in state history and a nearly 60 percent increase from the $63.5 million Florida is spending this fiscal year on Visit Florida, the state’s travel-marketing agency.

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