Four Seasons Gets Top Honours In 2014 Travel + Leisure Social Media In Travel + Tourism (Smitty) Awards

Published on : Tuesday, June 10, 2014

Four-Seasons-Hotel3-300x168 (1)Every year, Travel + Leisure recognizes travel industry innovators and trend setters in the area of social media with the Social Media in Travel + Tourism (SMITTY) Awards. Four Seasons is recognized again this year as leader in effective social media engagement winning four awards, including Best Overall Use of Social Media by a Global Hotel or Resort Chain.

 

 

In addition, Four Seasons also received awards for Best Use of Facebook, Best Use of Foursquare or Other Location-Based Service for the Pin.Pack.Go Pinterest travel planner campaign, and Beverly Wilshire (A Four Seasons Hotel) won for Best Overall Use of Social Media, Individual Hotel, in the United States.

 
As an early adopter, Four Seasons pioneered the effective use of social media in the luxury hotel sector as an opportunity to both transform the way consumers engage with the brand and to extend its legendary service into the online sphere with 24/7 monitoring and a response mechanism for guest queries.
 

Four Seasons continues to leverage social media channels to deepen relationships with existing guests and attract new affluent consumers. With a strategy aimed at inspiring, informing and personally engaging with guests and enthusiasts, it’s also about sharing stories and galvanizing communities of like-minded people to create and foster dialogue.
 

With content localized in meaningful and relevant ways, Four Seasons social media ecosystem effectively ties in the global brand and individual properties with content inspired by rich, immersive and extraordinary guest experiences.
 

With brand pages in five languages, Four Seasons has more than 1.16 million global Facebook fans with pages featuring a strong pipeline of innovative and exciting content. With two brand accounts – and one focused on bridal – and 81 property accounts, Pinterest is home to the innovative Pin.Pack.Go Pinterest travel planner. An industry first, it invites guests to co-curate a custom itinerary via a Pinterest board with a Four Seasons property of their choice. Four Seasons also actively engages online communities via Twitter, Instagram, YouTube, Google+, Weibo, Foursquare, Vine, Youku, Tumblr, LinkedIn, and WeChat.

 

Four Seasons continues to be recognized for leadership in the use of social media. In 2013, the brand received three SMITTY Awards including Best Overall Use of Social Media, Hotel Chain; Best Overall Use of Social Media: Individual Hotel, Global: Four Seasons Hotel Toronto; and Best Facebook Chat/Twitter Chat/Tweetup/Hangout: #LuxBride Twitter chat.
 

 

Source:- Four Seasons Hotel

Tags:

Comments are closed.

arrow2Follow Us
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 

SUBSCRIBE NEWSLETTER:

Email 
 

ADVERTISEMENT

    TRAVEL INDUSTRY EVENTS

    More Events...