No-frills business class – an emerging trend in the aviation industry

Published on : Monday, November 18, 2013

Best in the business? Business class on the Singapore Airlines A380.A new trend has taken off in the Middle Eastern aviation industry of no-frills carriers offering a business class service. No-frills business class can include bigger seats, more leg room, a meal and on-board duty-free, while keeping low prices and the airlines still achieving good profitability.

Jazeera Airways was the first to introduce this service and this year Flydubai has followed suit. It is a trend which has been highlighted in the WTM 2013 Global Trends Report, in association with Euromonitor International.

It also looks like it will expand across the globe. A massive 87% of senior industry executives believe no-frills business class cabins could be successful in other regions.

Europe and Asia are the two regions it is felt are best suited to the new and emerging business model, with 42% and 40% respectively. North America and the UK & Ireland followed on 35% and 29% respectively.

UK holidaymakers appear to support the emerging business model. Six out of ten UK holidaymakers say they would pay extra to sit in a no-frills business class cabin. More than a quarter gave an outright ‘yes’ to the question of paying extra for the service, while a 39% said it would depend on the additional cost.

In the WTM Global Trends Report 2013, Euromonitor International suggests no-frills business class cabins or full business class flights are a business model that the UK’s low-cost carriers, led by easyJet and Ryanair, could embrace.

The no-frills airlines may take on board the business model quicker as UK holidaymakers say they would be willing to pay up to £350 more to fly low cost business class. Although, some holidaymakers say they would only be prepared to pay an extra £5 for no-frills business class service.

Source: World Travel Market 2013 Industry Report.

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