Published on : Tuesday, September 27, 2016
The campaign elegantly connects Mandarin Oriental’s well-recognized symbol – the fan – with international celebrities who regularly stay at the Group’s hotels. In appreciation of their support, the Group makes a donation to each celebrity’s individual choice of charity. Geoffrey Rush is the Group’s thirtieth fan to join the campaign, and has chosen UNICEF to benefit,
Well-known portrait photographer Mary McCartney photographs each celebrity in a location of their choice which, for them, best represents a feeling of well-being. Rush chose to be photographed at the renowned Victoria and Albert Museum in London, while on a film shoot in the city.
As a fan of elegance and style, Geoffrey Rush has referenced his particular fondness for Mandarin Oriental Hyde Park, London, where he recalls watching the Horse Guards Parade from a guestroom balcony with his young children, 20 years ago. An added element of hotel luxury for Rush is, “if there’s a swimming pool”.
During the shoot, Geoffrey Rush was interviewed about his life and admitted that there is “no guidebook for winning an Oscar”. However, he is one of only a handful of actors to have won the ‘Triple Crown’ –namely an Oscar, a Tony and an Emmy. Rush, who says he delights in scripts that “glow in your hand”, has acted in 63 diverse feature films, and is most well-known for his roles in Shine, The King’s Speech and Pirates of the Caribbean. He is also an accomplished pianist.
“The award-winning campaign continues to make a strong statement about the Group in a simple and luxurious manner, and we are delighted to welcome Geoffrey Rush as our newest ambassador,” said Jill Kluge, Mandarin Oriental Hotel Group’s Director of Brand Communications. “By focusing on celebrities who clearly appreciate the finer things in life, we have been able to show the quality of our hotels in a more interesting way than traditional hotel advertising,” she added.
Mandarin Oriental’s international celebrity fans are: Chen Kun, Isabelle Huppert, Lucy Liu, Morgan Freeman, Cecilia Bartoli, Caterina Murino, Sir Peter Blake, Lin Chiling, Karen Mok, Kevin Spacey, Christian Louboutin, Sophie Marceau, IM Pei, Michelle Yeoh, Jane Seymour, Kenzo Takada, Jerry Hall, Vanessa Mae, Vivienne Tam, Barry Humphries, Frederick Forsyth, Darcey Bussell, Bryan Ferry, Dame Helen Mirren, Maggie Cheung, Sigourney Weaver, Sir David Tang, Hélène Grimaud, Sa Ding Ding and Geoffrey Rush.
Source:- Mandarin Oriental