Published on : Tuesday, August 5, 2014
Morgans Hotel Group announces today a comprehensive plan to better serve guests and drive revenue growth with ReviewPro’s Global Review IndexTM and online review analytics. By leveraging feedback across the web from hundreds of review sources in more than forty languages,
the group will be able to better understand its customers and the competitive landscape – creating insight for action at every level of the organization.
“ReviewPro analytics will help us measure brand and quality perception, and understand what our guests want,” says Morgans COO, Josh Fluhr. “We can set property goals, and support higher performance at every level of our organization. This enhances our ability to deliver the Morgans experience that our guests expect, while increasing our capacity to drive revenue for our owners and investors.”
The Morgans executive team decided to work with ReviewPro because of its integrated approach to creating insight for action in sales & marketing, operations & quality and revenue & distribution.
“We want to really push the envelope in terms of leveraging guest feedback to drive performance in all areas of our business,” says Morgans CTO, Gustaf Burman. “We are transitioning to modern, integrated, best of breed solutions that give us a rock-solid distribution platform. We can now drive ADR and RevPAR better than ever before, through better technology. ReviewPro is one of the cornerstones of making that happen.”
In the past, the group has focused on optimizing more traditional areas of distribution for revenue growth, and now it’s benefiting from new areas of guest loyalty to move ahead of the technology curve. With the publication of research from Cornell University – showing that money spent on providing better guest experiences isn’t a cost, but a way to generate new revenue – ReviewPro’s Revenue Optimizer module will become a key part of this initiative.
“We are thrilled to enter this partnership with Morgans Hotel Group,” said Josiah Mackenzie, Director of Business Development at ReviewPro. “One thing I’ve long admired about Morgans is the depth and quality of partnerships they create in the fashion, arts and media industries. By nurturing a true community of creatives, they are delivering lifestyle experiences that are naturally conducive to social media engagement. This partnership represents a commitment to their guests to deliver even better experiences that can also help enable revenue growth for the group.”