Incentive travel on the rise, says report – HBAA

Published on : Thursday, November 14, 2013

 

HBAA-300x108Incentive travel is on the rise and expected to increase further in 2014, according to the EIBTM 2013 Trends Watch Report.

Rob Davidson, senior lecturer in Events Management at the University of Greenwich, who conducted the report said: “Last year incentive travel had stabilised, but this year it has seen an increase as companies become more optimistic and realise this is a good time to motivate their sales staff.

“Corporates are choosing to travel further from home and more Americans are coming to Europe.

“Interesting destinations on the rise include Saudi Arabia, which is keen to make it’s mark on the meetings map, and Seoul has established a new policy to attract mega events to South Korea.”

The report revealed an optimistic outlook for the meetings and events industry overall.

The report states: ‘A consensus is forming that, leading into 2014, meetings, events and business travel will continue to remain critical drivers assisting organisations in their efforts to reach their strategic business objectives and effectively communicate with their employees, customers and partners worldwide.’

Source:- HBAA

Tags: , , , , , , , , , , , , ,

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

arrow2Follow Us
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 

SUBSCRIBE NEWSLETTER:

Email 
 

ADVERTISEMENT

  • 02 WTM-Latin-America 2018
  • 04 itb-china 2018
  • 07 ttfotm 18
  • 11 mice-arabia 18
  • 12 thehotelshowsaudiarabia18
  • 13 hotelfair 18
  • 14 DTA-Banner 18
  • 15 Hotelex-Shanghai 18
  • 16 MITT 2018
  • 27 PATA

TRAVEL INDUSTRY EVENTS

More Events...