Published on : Wednesday, August 13, 2014
InterContinental® Hotels & Resorts is proud to offer its Atlanta guests a new specialty cocktail menu, featuring Coca-Cola® and RIEDEL glassware. The InterContinental brand crafted a series of globally-inspired cocktails that celebrate cultures around the world and the great taste of Coca-Cola. The InterContinental Buckhead Atlanta will serve the cocktails in the Coca-Cola + RIEDEL glass that launched earlier this year.
The 11 internationally inspired cocktails each represent a different country or continent and reflect the global scope and local insight of the InterContinental brand. Each beverage features Coca-Cola and blends its great-tasting flavors with local ingredients or spirits specific to the culture and cuisine of a region in each country. For example, the “Happy” cocktail represents Thailand and infuses the Thai ingredients of Lemongrass and Black Sesame into a simple syrup for the beverage. The Japanese-inspired cocktail “Wonderful” features Hibiki 12, a 12-year old blended Japanese whiskey and Yuzu juice, which is a citrus fruit and plant originating in East Asia.
“The InterContinental brand loves to create innovative and memorable food & beverage concepts that help enhance our guests’ worldview,” said Jean-Pierre Etcheberrigaray, vice president of food and beverage at IHG for the Americas. “The new Coca-Cola cocktail menu will allow our guests to get a taste of the local flavors from some of our favorite top international destinations. Collaboration with Coca-Cola and RIEDEL was a natural fit for our brand given our shared interests in providing unique experiences for our patrons.”
The Coca-Cola + RIEDEL glass was developed by a tasting panel, led by George Riedel, 10th generation owner of the Austrian company, to showcase the unique aroma and taste of Coca-Cola. Its stem-less “O” design draws inspiration from the iconic Coca-Cola contour bottle.
“Every day, Coca-Cola provides refreshing moments of happiness, especially when enjoyed in the Coca-Cola + RIEDEL glass,” said Bruce McDonald, Vice President, Strategic Partnership Marketing, Coca-Cola North America. “This special pairing, combined with flavors from around the world, offers an even richer, cultural experience to the InterContinental Buckhead Atlanta guests.”
The cocktail menu will be available exclusively at the InterContinental Buckhead Atlanta through the end of September.
Tags: IHG Hotels