Published on : Monday, August 4, 2014
The Sydney International Art Series 2014-15 will attract visitors from across New South Wales, Australia and the Asia-Pacific, according to peak national body, Tourism & Transport Forum (TTF).
TTF Acting Chief Executive Trent Zimmerman said the Sydney International Art Series is now an established drawcard on the Destination NSW events calendar.
“Events are key drivers of visitation and the fifth Sydney International Art Series will give people yet another reason to visit Sydney and New South Wales,” Mr Zimmerman said.
“As a signature event on the NSW Events Calendar, the Sydney International Art Series is now an integral part of the city’s tourism offering, adding to the city’s cultural capital and enhancing its reputation within Australia and internationally.
“The Sydney International Art Series 2014-15 features Pop to Popism at the AGNSW, the most extensive exhibition of pop art to be shown in Australia, from 1 November 2014 until 1 March 2015.
“The Museum of Contemporary Art Australia will have Chuck Close prints: process and collaboration from November 15 until 15 March 2015, the first time Close’s work has been exhibited in the southern hemisphere.
“These exclusive events create interest, help build Sydney’s brand, and give people a reason to visit, providing the catalyst to plan a trip and an activity around which to build an itinerary.
“They also give tourists already planning a visit a reason to extend their trip, generating additional expenditure on accommodation, dining, entertainment, attractions, shopping and transport.
“Tourism generates more than $33 billion in expenditure across New South Wales every year and supports 270,000 jobs statewide.
“Events like the Sydney International Art Series will help to grow that contribution, as New South Wales seeks to double overnight visitor expenditure to $36 billion a year by 2020.
“They also help tourism to fulfil its potential as an economic development strategy for New South Wales and Australia, creating job and business opportunities across the country.”