Published on : Friday, January 17, 2014
Jason, known for his sold out stand-up comedy tours and panel shows such as 8 out of 10 Cats, is the first ever celebrity to be employed by both brands, just in time for their peak sales push. The heavyweight advertising campaign, pushing both Jet2.com’s and Jet2holidays’ flights and package breaks, is running until 30th March 2014 across primetime terrestrial TV channels plus Sky and VOD.
Steve Heapy, CEO of Jet2.com and Jet2holidays said: “January is the busiest time of year for bookings and we wanted to maximise this by using a friendly, Northern voice to really shout about our great value flights and package holidays. Jason is the perfect fit for both brands so it’s fantastic to have him on board.
“Concentrating on free child places, our low £60 deposit, plus great value deals to our range of over 50 top European destinations, the adverts have something to make everyone smile – and who better to help spread some much needed summer cheeriness during these dull January days than Jason!”
Jason will also feature in a supporting radio campaign, running across eight local radio stations covering Jet2.com and Jet2holidays’ core northern heartlands.