Published on : Tuesday, October 28, 2014
JetBlue Airways launches its interpretation of premium service, Mint, between New York’s John F. Kennedy Airport (JFK) and San Francisco International Airport (SFO).
Mint, which launched on June 15 between JFK and Los Angeles International Airport (LAX), has quickly proved a success with both customers and media.
JetBlue is also ramping up service between New York and San Francisco in the coming months, increasing to up to five daily roundtrip flights by first quarter 2015.
JetBlue’s critically acclaimed Mint service features the widest seat and longest fully-flat bed in the U.S. domestic market and four private suites among the 16 seats.
With the introduction of Mint,JetBlue is now the only airline in America and one of the few in the world to offer customers a private suite.
The Mint Experience also features a 15-inch flat screen with 100+ channels of DIRECTV® programming and more than 100 channels of SiriusXM® satellite radio.
“Customer feedback on Mint has been overwhelming since this service launched in June. We are now excited to expand to the Bay Area and offer the Mint Experience to those traveling between New York and San Francisco.
JetBlue has truly minted a new way to fly that is above and beyond the standard that customers have come to accept. To the delight of transcontinental travelers, Mint is also available at a significantly lower fare than other airline’s premium services,” said JetBlue President Robin Hayes.
San Francisco commitment
As a responsible corporate citizen, JetBlue focuses on inspiring humanity by supporting initiatives that support youth, education, community and the environment.
As part of JetBlue’songoing commitment to San Francisco and the Bay Area, the airline will offset the carbon dioxide equivalents (CO2e) for an entire year on all A321 flights between SFO and JFK in partnership with Carbonfund.org.
Additionally, through JetBlue’s partnership with Two Degrees Food, a buy-one-give-one food brand. 1,000 meals per day will be donated to the homeless in San Franciscofor the month of November.
Mint
Mint fares start at an industry-shattering $599 one way (b), much lower than any competitors’ premium offering and are available between New York (JFK) and San Francisco (SFO), as well as between New York (JFK) and Los Angeles (LAX). To book seats or find out more details about Mint, visit jetblue.com/Mint.
By December 19, 2014, JetBlue will offer up to seven daily flights between JFK and LAX.
JetBlue has teamed up with a number of unique partners to provide a distinctive product with Mint.
From a tapas-style menu curated by popular New York City restaurant Saxon+Parole, wines selected by its new wine expert Jon Bonné (Wine Editor of the San Francisco Chronicle), and customized amenity kits from Birchbox, to organic desserts by Blue Marble Ice Cream and a sweet treat from Mah-ze-Dahr Bakery, Mint customers will enjoy the latest products and delicious cuisine providing refresh-mint, entertain-mint and rejuvenation during and after their flight.
Mint is available on the brand new Airbus A321 aircraft that are being continuously added toJetBlue’s fleet. JetBlue’s A321 fleet with Mint will total 11 aircraft by the end of first quarter 2015. The Mint seat is fully customized to JetBlue’s requirements and features:
Fully lie-flat beds up to 6′ 8″ (203cm), averaging the longest in the U.S. domestic business class market (a)
The only private suites with closing doors in the American domestic market, four on each flight
Seats up to 22.3″ wide, making them the widest seats on average in the U.S. domestic market (a)
Air cushions with adjustable firmness
Built-in massage function
15-inch flat screen with 100+ channels of DIRECTV® programming and 100+ channels of SiriusXM® satellite radio
Shoe storage
Dual 110volt power outlets with two USB ports
”Wake me for service” indicator, allowing customers to customize their service needs
Pre-departure signature drink, followed by a cocktail and amuse-bouche once airborne
Curated menu by popular New York City restaurant Saxon + Parole
Customers will customize their meal by choosing among five offerings, comfort food with a twist, served tapas-style
Customized men’s and women’s kits amenity kits by partner Birchbox
Dessert from Blue Marble Ice Cream
Sweet treats from Mah-ze-Dahr Bakery
New A321 aircraft also feature a refreshed core experience
JetBlue’s brand new Airbus A321 aircraft also feature an enhanced core product, including a new world-class seat designed to maximize comfort, larger 10.1″ personal screens offering 100+ channels of DIRECTV® programming and 100+ channels of SiriusXM® radio (d), in-seat power outlets accessible to all customers and a drink holder. As a result of the new next-generation slimmer seat design, customers will enjoy even more living space and the most legroom in coach (c), as well as more comfort.
All A321s are also equipped with Fly-Fi, JetBlue’s superfast and revolutionary Wi-Fi product.
JetBlue already provided unlimited snacks and soft drinks, an offering that will be expanded aboard Mint aircraft.
To add even more to the core experience on New York-Los Angeles/San Francisco flights, JetBlue created the Inflight Marketplace concept for all new Airbus A321s, a complimentary self-serve station full of snacks, soft drinks and water for customers to enjoy at their convenience throughout the flight.
Tags: JetBlue
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