Kenya shows positive trends in outbound tourism in 2013

Published on : Thursday, December 26, 2013

kenya3With the Kenyan government establishing more trade links with other countries, business travel dominated with 1.5 million departures, 82% of the total, an 11% increase compared with 11%, with Dubai, the Far East and Europe being the key trading partners of Kenya.

Business travel dominated and this trend is likely to continue, especially as the Kenyan government seeks to establish more trade links with other countries, as it tries to offset the effects of the eurozone debt crisis on the country’s economy.

Euromonitor International’s Tourism Flows Outbound in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market – be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Departures By Country, Departures by Mode of Transport, Departures By Purpose Of Visit.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
- Get a detailed picture of the Tourism Flows Outbound market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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