Korea pavilion to inspire MICE planners at AIME 2014

Published on : Monday, February 3, 2014

koreaKorea Tourism Organization is preparing to inspire buyers at AIME 2014 in Melbourne (18/19 February) to host their next meeting, incentive, conference or exhibition in Korea. Buyers will be able to meet with Korea Tourism Organization and co-exhibitors on the Korea stand 3100 as well as enjoy a complete Korean experience in the Hosted Buyer Lounge which is sponsored by Korea Tourism Organization this year.

Korea Tourism Organization have twelve co-exhibitors joining AIME 2014 – Seoul Tourism Organization, Gyeongnam Convention & Visitors Bureau as well as inbound MICE specialists and tour operators: US Tours & Travel, Jane Tour & DMC, Creven Co. Ltd,, Kim’s Travel Co. Ltd., Plaza 21 Plus Travel inc., Holiday Planners Co. Ltds., Bosuk Tours Ltd., Wow Corea Tour, KR Tour as well as Lotte Hotel Seoul who are available to meet with buyers.

Buyers at AIME 2014 will have the chance also to enjoy an authentic Korean experience in the Hosted Buyer Lounge. Hosted buyers will be welcomed by ladies in traditional Korean costume and have the chance to experience some hands on activities.

Buyers will be invited to relax in the lounge and take part in some activities like making traditional Korean fan, enjoying some medicinal Korean green tea and snacks as well as have their photo taken in traditional Korean dress in the photo Zone. Buyers will be able to watch promotional films on Korea and have an overall Korean experience whist in the lounge.

According to UIA statistics Korea was ranked fifth for the number of international meetings in 2012. Korea is on the fast track to become one of the top destinations for MICE events. MICE space in the country has expanded 70% since the year 2000 and more facilities are being developed in key hubs to boost the industry.

Korea has had much experience over the years hosting major world events like the ’88 Seoul Olympic Games, the 2002 FIFA World Cup and the G20 Summit in 2010. Korea is also set to host the Winter Olympics in 2018.

Korea will play host to some major exhibitions this year with the Seoul International Sports & Leisure Industry (SPOEX) show from 20-23 February at the COEX Exhibition Centre in Seoul. Also being held at COEX in Seoul this year are KOGOLF, the Korean Golf Show which runs from 20-23 March, Seoul Living Design Fair from 26-30 March, Jewelry Fair Korea 24-27 April, World IT Show 20-23 October and Food Week Korea from 12-15 November.

Korea presently has nine major convention centers in cities throughout the country including Seoul and Jeju Island off the southern coast of Korea. Easy access to the country as well as convenient transportation such as the KTX Express train allows connecting between major cities within two and half hour range of Seoul.

Pre and post tours are a great attraction as visitors can immerse themselves in the remarkable cultural heritage and vibrant nature of Korea. Along with the healthy cuisine visitors can join in activities such as learning hour to make traditional Korean ceramics, experience a night in a Korean temple, stay in a traditional Korean house (hanok), join a taekwondo training program or experience oriental medical treatments and beauty therapies.

Shopping is a big attraction for visitors to Korea and there is a wide variety of shopping choices including arcades, department stores, duty-free stores, designer outlets, outdoor markets etc. Only in Seoul you can practically shop 24hrs a day with all night shopping at Doota Shopping Mall until 5.30am.

Live theatre options are wide and varied including popular shows loved by tourists to Seoul like Nanta and Jump. Traditional Korean music and dance performances can be also enjoyed at places like Korea House and the Jeongdong Theatre.

Besides the normal tourist activities Korea also offers exciting adventures and the beauty of nature. Mountain hiking and climbing, river rafting, skiing and snowboarding are all very popular with visitors to Korea.

Korea welcomes buyers and visitors to AIME 2014 to join us on the Korea stand 3100 or in the Hosted Buyer Lounge to learn more about what Korea has to offer MICE visitors to the country.
Source: KNTO.

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