Published on : Friday, January 31, 2014
Accompanied by Nigeria’s Tourism, Culture and National Orientation Minister, Chief Edem Duke, the South African Tourism Minister Mr. Marthinus van Schalkwyk, opened the first South African Tourism regional marketing office on the African continent in Lagos, Nigeria. South African Tourism’s new home in Lagos exhibits and confirms the resolve between two countries to reinforce relations for the reciprocal benefit for its peoples and, certainly, the enduring gain of the African continent.
Minister van Schalkwyk said, “As a nation, we see the special and longstanding relationship between Nigeria and South Africa as pivotal towards building an Africa that is economically vibrant and resilient. Key to creating economic vibrancy and resilience is working together to develop tourism industries that have the potential to contribute meaningfully to GDPs and to job creation on the African continent. Tourism is certainly one such industry. Investing in our tourism network on the continent is not only indicative of our commitment to African co-operation; it makes business sense, too.”
He also added, “This new office would serve as a tourism hub from which we will look to grow our presence in West Africa. During this time we’ve invested heavily in understanding the needs of the West African traveler so as to ensure that your holiday experience is as rewarding or memorable to you as it is to us. To that end, we have also been working tirelessly to ensure that South Africa offers the West African travelers a holiday that enriches their lives through a world of new experiences.
It is our intention to continue to grow arrivals from the west African region to South Africa and as such, we are truly overjoyed today to take our place here as part of the larger regional travel community. Global interest in visiting Africa is at an all-time high; and it is also our intention to do our bit to convert this interest into increased arrivals across the continent.”
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