Published on : Thursday, September 15, 2016
Last Minute Keys is a mobile-based marketplace solution that enables hotels to sell off their unsold inventory and helps customers to get quality hotels at rates & deals that are unmatched in the hotel industry.
Currently LMK is tied up 400 hotels in 12 cities (Mumbai, Delhi, Gurgaon, Noida, Jaipur, Bangalore, Hyderabad, Pune, Ahmedabad, Vadodara, Cochin & Goa) & plans to expand to 1000 hotels in over 25 cities in a short span of time.
LMK displays rates of rooms for check in within the next 72 hours. It’s an extremely user-friendly & intuitive android-based mobile app that has enhanced features like Map view, Location Search, etc. The Web &IOS version is expected soon.
Vikalp Kumar, MD Ripple DME says, “We are delighted to have Last Minute Keys with us, as we will work towards making it a making it a go to App for Last minute hotel booking leveraging social media. Our digital insights show the power of digital on Hotel Booking and we intend on leveraging the same to grow the brand further.”
Gaurav Sharma, CEO, Ripple DME, says, “Our goal is to create awareness about the ease LMK adds to a last minute traveler’s life through storytelling and being there for them. Given this, #MrMusafir fits in perfectly, driving reliability amongst our users who have grown in the digital era and are responsible for things beyond themselves now. For them LMK is a great app to help solve their last minute travel needs.”
Manoj Gursahani, CEO, LMK, says “Our objective behind launching Last Minute Keys was to ensure that the average man get last minute deals on hotels, at the best price. Meanwhile, making sure that even hotels get a platform to sell their unsold inventories.” Speaking on the marketing strategy, Mr Gursahani added, “LMK will be marketing through social media channels such as Facebook, Instagram, LinkedIn, YouTube and Twitter.”
With discounted rooms from premium hotels being made available for last minute corporate planners, who aren’t much aware as how their travelling schedules will unfold, LMK surely highlights a very specific market void and looks to solve it in upcoming future.