Published on : Friday, November 22, 2013
Organised by the Scottish Licensed Trade Association and supported by Diageo, Tennant Caledonian Breweries and the VisitScotland Growth Fund, Scotland’s Pubs and Bars: A Story to Tell, is seeking around 100 of the country’s most fascinating pubs and bars to feature on a dedicated website, an accompanying app, as well as daily updates on social media.
The outlet’s story can be anything from a link to a literary figure to serving award-winning food, or it could be a legendary music venue.
Nominations have already been pouring in from all over the country, with entries including a Borders inn frequented by Sir Walter Scott, a pub in Glasgow named after a 19th-century heroine who saved the lives of hundreds of Scottish soldiers and even a bar in Alloa that serves Irn-Bru battered fish suppers.
Consumers can also email their nominations to email@example.com or by tweeting @ScotlandsPubs. The nominated pub will then be contacted and encouraged to enter.
Scotland’s Pubs and Bars: A Story to Tell will also see each of these pubs put forward a member of staff as their resident ‘storyteller’, who can regale customers with tales of the establishment’s background.
Paul Waterson, Chief Executive of the SLTA, said: “We have already had a terrific response to Scotland’s Pubs and Bars: A Story to Tell, with some truly fascinating tales emerging from Scotland’s amazing array of pubs and bars. However, we’re still on the hunt for more fantastic stories and I would encourage pub and bar owners, and consumers, to get their entries in before we ring the bell for last orders!”
Mike Cantlay, Chairman of VisitScotland, said: “This campaign is a fantastic opportunity for Scotland’s pubs and bars to tell their fascinating stories and gain extra exposure in 2014, when people from all over the world will come to Scotland to celebrate Homecoming, the Glasgow 2014 Commonwealth Games and the Ryder Cup. During their holiday, many of these visitors will take in a trip to a pub and raise a glass to Scotland’s finest tales.”
The £120,000 campaign has been match-funded by the VisitScotland Growth Fund.
Source:- Visit Scotland
Tags: Tourism News