Published on : Tuesday, August 26, 2014
A survey conducted by the New York office of Tourism Malaysia says while Malaysia laments the two Malaysia Airlines (MAS) flight disaster – the disappearance of flight MH370 in March, followed by last month’s loss of MH17 – the nation is still considered as an attractive destination by United States’ travel agents and tour operators.
The New York office of Tourism Malaysia is the agency that promotes tourism to Malaysia, among US based travel agents and tour operators on the east coast.
Those surveyed said that this has nothing to do with Malaysia or MAS as far as tourism to Malaysia is concerned.
The vice president of the New York office of Tourism Malaysia, Ahmad Johanif Mohd Ali US tourism experts say that Malaysia should, indeed, strengthen its tourism promotional efforts not only because this is Visit Malaysia Year 2014 but also because of the two tragic incidents involving MAS planes.
Tourism Malaysia collaborates with other airlines such as Singapore Airlines, Emirates, Turkish Airlines, etc. as MAS no longer flies to the United States.
The vice president of the New York office of Tourism Malaysia, Ahmad Johanif Mohd Ali in June had accompanied a group of 32 travel agents to Malaysia as part of the collaboration between Tourism Malaysia and the Travel & Leisure magazine. He revealed that his office was planning during the fourth quarter of the year a strategic campaign to promote Malaysia tour packages. The tactical campaign is an arrangement between Tourism Malaysia and tour operators on the east coast.
Tourism Malaysia’s New York office has been participating in a number of promotional events, notably with its recent sponsorship of the Drive M7 Aspar team and the Ajo Moto Sports which competed in the MotoGP and Moto3 car-racing tournament in Indianapolis. Both teams agreed to cooperate with Tourism Malaysia to strengthen the Visit Malaysia Year 2014 promotion at all upcoming racing events.
Tourism Malaysia’s New York office collaborated with the rider team Red Bull KTM AJO Motor Sport that carried the VMY 2014 logo.
Despite the two tragedies involving MAS planes, the number of US travellers visiting Malaysia experienced a modest rise, confirming the perception of travel agents and tour operators that Malaysia is still a good destination.
Tags: Tourism Malaysia