Malaysia’s ‘Little India’ can be promoted as iconic tourist attraction

Published on : Sunday, December 8, 2013

tourism-malaysia1‘Little India’ in Brickfields should continue to contribute towards the ‘Taste of Unity’ by promoting street food to attract tourists who frequent the area.



Making this observation, Malaysia Tourism and Culture Minister Mohd Nazri Abdul Aziz said there were many restaurants and food stalls to choose from, in Brickfields.





They ranged from a meal served on a banana leaf, delicious ‘biryani’, to ‘tosai’
and other South Indian cuisines.



“Through food, we celebrate our diverse cultures and unity among us, hence reflecting the true meaning of the tagline: ‘Unity in Diversity’.



“In fact, through various Indian cuisines, Little India can be promoted as an iconic tourist attraction, showcasing the unique culture of Indians living in harmony with other ethnic groups in Malaysia,” he said when launching the Street Food Festival 2013, in conjunction with Fabulous Food 1Malaysia Festival at Little India in Brickfields in Kuala Lumpur on the night of December 7.





His speech text was read by the ministry’s secretary-general, Ong Yong Peng.Mohd Nazri said Fabulous Food 1Malaysia Festival was a signature event which contributed significantly to a better understanding of Malaysia’s rich and varied tourism products.





“Our strength lies in promoting Malaysia’s diverse and exotic cultures, as well as unveiling an interesting potpourri of spicy, sweet and tangy flavours.



“The full spectrum of food offerings can help increase food tourism revenue, as well as attract more tourists to our shores,” he added.



He said the festival, held concurrently in 13 states, encompasses a total of 18 locations with an estimated over 250 hawker centres and food courts with a minimum of 15,000 hawker stalls.
The Fabulous Food 1Malaysia Campaign launched in 2009, is a three-month campaign divided into three segments – Malaysia International Gourmet Food Festival in October; Asean Heritage Food Trail with Chef Wan in November, and the Street and Restaurant Food Festival in December.


This year, the three main signature dishes promoted for the Fabulous Food 1Malaysia campaign are Nasi Goreng, Sup Tulang and Popiah, which truly exemplify the richness of Malaysia’s multi-cultural heritage.




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