Published on : Friday, September 2, 2016
Continuing the upward trend since the beginning of the year, VIA Rail welcomed 26,000 more passengers from April to June 2016 than during the same period of last year and Canadians travelled 7.2 million more miles on its trains, up by some 3.6%.
“Over the past two years, VIA Rail has made a big shift to become a more customer-focused organization,” said VIA Rail’s President and CEO, Yves Desjardins-Siciliano.“This change has been a key part of VIA Rail’s modernization and is at the heart of our recent successes. It is thanks to the agility and hard work of everyone at VIA Rail that we’ve started to experience significant changes in many of our performance indicators — and faster than we anticipated. In the second quarter of 2016, the upward trend continued; our revenues were up 7% and ridership grew by 2.9% compared to the same quarter last year. More Canadians are choosing a greener, smarter way to travel by making a habit of taking the train.”
More travellers, increased revenues, less government funding required
In part as a result of the growth in its ridership, VIA Rail increased its passenger revenues by 7% during the period and reduced its requirement for government funding compared to the previous year.
This quarter, to make train travel even more convenient in the busy summer months, VIA Rail optimized its cycling and introduced a new summer schedule in the Québec City – Windsor corridor. Capacity was increased on routes in high demand and additional departures were added on key routes to offer passengers greater flexibility when planning their trips.
VIA Rail also continued its Who’s on Board campaign during the quarter for both the Leisure and Business segments, mostly through digital media buy. Additionally, the Lowest Fares and Destination webpages were optimized onviarail.ca to facilitate the customer booking experience when looking for our best fares. VIA : The Blog was enhanced and relaunched with a focus on inspiring travel among both passengers and potential passengers. The articles showcase lesser-known attractions, events, and restaurants in both the large and smaller communities along VIA Rail’s network. VIA Rail was also nominated for Marketing Campaign of the Year at the Global AirRail Alliance.