Published on : Tuesday, August 26, 2014
This summer, New Zealand will welcome the world’s best players to ignite the on-pitch action at cricket’s most prestigious global event, the ICC Cricket World Cup. To ensure the excitement is not only contained on the field, New Zealand’s iconic Tui Brewery has brewed a plan to make sure spectators get in on the action.
International cricket fans in New Zealand for the ICC Cricket World Cup next February will have the opportunity to put themselves on the scoreboard and win a major cash prize in the TUI Catch a Million contest.
All they have to do is be there in the cricket crowd, wearing an official orange t-shirt and ready to take a six one-handed.
It’s a winning combination that earlier this year saw two young New Zealand cricket fans – Jatinder Singh and Michael Morton, both from Hamilton – earn themselves $100,000 cash with a winning one-hand catch from the crowd during the ANZ International Series.
Anyone wearing the official orange Tui t-shirt was eligible to take the catch and the lure of a prize contributed to last season’s record crowds and orange-filled stands.
At the announcement event last week, both previous winners said that they’d be up for trying again for the winning catch.
Catch a Million
Building on that success, Tui Brewery Ltd – official beer of New Zealand Cricket (NZC) – yesterday announced a new partnership agreement with the International Cricket Council (ICC) for the ICC Cricket World Cup 2015.
For Cricket World Cup, Tui is upping the ante by putting up to NZ$1,000,000 up for grabs for fans if the BLACKCAPS win the ICC Cricket World Cup 2015. Fans can grab their share of the prize money in Tui’s new Catch a Million by catching a six one-handed during tournament matches played in New Zealand, whilst wearing a new ICC Cricket World Cup 2015 Tui t-shirt.
Kiwi national pride will be at stake as the battle for cricket’s biggest prize returns to New Zealand after 23 years and, with Tui’s Catch a Million promotion now tied to the New Zealand BLACKCAPS’ success, there will be a new level of patriotism.
he further the Kiwis go in ICC Cricket World Cup 2015, the more money lucky catch takers can get their hands on, with a total guaranteed prize pool of $1 million if the BLACKCAPS win the ICC Cricket World Cup 2015. The minimum guaranteed prize pool is $250,000 if the BLACKCAPS do not go past pool play, meaning that, if only two catches are taken, both lucky catch takers will receive more than the same number of winners did last summer.
Crowd participation
The Catch a Million promotion is destined to drive crowd participation at the 23 ICC Cricket World Cup matches on the New Zealand side of the Tasman, and increase backing for the BLACKCAPS.
Whilst the prize pool is linked to the BLACKCAPS’ progress, all ICC Cricket World Cup matches at the seven venues around New Zealand are eligible – and anyone, BLACKCAPS supporter or not.
Therese Walsh, Head of New Zealand for ICC Cricket World Cup 2015, said: “It’s fantastic to have iconic Kiwi beer brand Tui on board. We want the ICC Cricket World Cup 2015 to be a special and memorable experience for cricket fans and for those who love the excitement of major events. Tui’s creativity and passion will play a key role in achieving this.”
Road to the ICC Cricket World Cup
As a warm-up to Cricket World Cup, Tui will ensure crowds get their eye-in and catching practice with a similar catch promotion during the ODI Series with Sri Lanka and Pakistan scheduled for November.
The same rules apply for the Road to ICC Cricket World Cup promotion – catch a six, one-handed on the full, while wearing a 2015 Catch-A-Million Tee.
Winners in the Road to ICC Cricket World Cup will receive a ‘money-can’t-buy-experience’ for four – travel and tickets to the ICC Cricket World Cup 2015 final in Melbourne.
For cricket fans planning to come to New Zealand next year for the ICC Cricket World Cup, the Tui Brewery and visitor centre, in the small rural town of Mangatainoka, could be the perfect stop off – en route and halfway between matches in Wellington and Napier.
Tui Brewery – Mangatainoka
It would be hard to find any New Zealand brand with a more Kiwi flavour than Tui.
The brewery – in the small rural town of Mangatainoka, in the Wairarapa region of the southern North Island – is named for an iconic native songbird and has been serving up its refreshing beverages since the late 19th Century.
It was in 1889 – as the legend goes – that entrepreneur Henry Wagstaff stopped for a cup of tea on the banks of the Mangatainoka River, and found the water to be the finest he’d ever tasted. He decided on the spot to build a brewery there.
Mangatainoka’s Tui Brewery was born and quickly established a reputation for fine export-quality brews. Today Tui HQ – including an impressive Art Deco style seven-storey tower – is open for tours, annually attracting thousands of tourists to visit the museum, bar, shop and Tui National Park – complete with native bird life.
Aside from the beer, the Tui brand is known for some of New Zealand’s best recognised marketing humour – including the long-running ‘Yeah right!’ billboard campaigns poking fun at Kiwi people and culture.
Source:- New Zealand Tourism
Tags: New Zealand brewer puts NZ$1m
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