Published on : Saturday, January 4, 2014
Nigeria’s customer centric bank, First Bank Limited, says its keen support for cultural renaissance is the rationale behind massive investments been ploughed into expanding the country’s budding tourism sector.
According to the bank, it has collaborated with the Cross Rivers State government in the implementation of the Calabar Carnival, Africa’s largest street party, from inception to date. This partnership has provided an absolute platform to bring happiness and excitement to Nigerians.
For quite some time, stakeholders have stressed the need for additional private sector participation in the development of a vibrant and competitive tourism sector. This is in view of the sector’s revenue generation potentials.
U.K Eke, Executive Director, Public Sector Group at First Bank noted that the bank remains a vibrant supporter of culture and heritage, having come through a rich heritage of almost 120 years. “The Calabar Carnival is a platform for showcasing our rich Nigerian heritage and we are proud of our longstanding association with the annual festivities,” he said.
The Calabar Carnival has yielded huge “returns in tourism, foreign investment, and economic development to the people of the state in particular and the Nigerian economy in general. The carnival attracts over 100,000 costumes, revelers, and a million local and global spectators.