Published on : Friday, December 20, 2013
The visit of Italian Serie A giants Juventus to Sydney next year will be a shot in the arm for the visitor economy, attracting visitors and encouraging spending across the state, according to peak national industry body Tourism & Transport Forum (TTF).
Juventus will play the FOXTEL A-League All Stars at ANZ Stadium on Sunday 10 August 2014.
TTF Chief Executive Ken Morrison said this one-off international match will provide a significant boost the New South Wales visitor economy.
“This major coup for Sydney comes off the back of the successful All Stars match against Manchester United last year that saw the ANZ Stadium sell out,” said Mr Morrison.
“The value of major events to this state cannot be underestimated and the major events calendar for 2014 features a range of world-class events.
“The Juventus match will attract visitors from interstate and overseas to see the Italian champions take on our top local talent.
“These visitors will stay in our hotels and serviced apartments, eat in our restaurants, go shopping and visit other attractions while they’re here.
“Tourism provides 159,000 direct and 120,000 indirect jobs in New South Wales, generates $30.5 billion in expenditure and contributes a total of $24.3 billion in gross state product.
“Events like this football match are a catalyst for travel, giving people a reason to plan a trip to Sydney.
“The event is also a significant profiling opportunity for Sydney with the Seven Network lined up to broadcast the event across the country.
“The NSW government, Destination NSW and Football Federation Australia are to be congratulated for securing this exciting event for Sydney.”
Tags: Tourism News