Published on : Thursday, January 9, 2014
Theatergoers can purchase 2-for-1 tickets to 26 popular Broadway shows from January 21 to February 6.And this winter season, Audience Rewards will provide the ultimate New York City experience to one lucky winner and five friends, dinner at Ça Va Todd English Brasserie and tickets to a Broadway show of their choice.
The 2-for-1 ticket offer provides visitors and New Yorkers the opportunity to experience a diverse range of theatrical productions at an affordable price. Tickets can be purchased at nycgo.com/broadwayweek.
“From new performances to old favorites, Broadway Week offers theatergoers the opportunity to experience some of the world’s best musical productions at an attractive price,” said Fred Dixon, interim president and CEO of NYC & Company. “We are excited that Broadway Week falls during Super Bowl XLVIII and provides New Yorkers, visitors and football fans in town for the game a quintessential Broadway experience without breaking the bank.”
“NYC & Company’s innovative 2-for-1 ticket offer is a smart way for New Yorkers and visitors to tackle Broadway this Super Bowl season. Broadway Week is now becoming a semi-annual event for savvy theater fans who love plays and musicals—and more shows are participating than ever before,” says Charlotte St. Martin, executive director of The Broadway League. “As our city is getting ready to welcome a live celebrated sports event that applauds teamwork and an ensemble cast of star athletes, a live theatrical performance on Broadway is also a once-in-a-lifetime experience. Okay, NFL fans, show us your plays, and we’ll show you our plays.”
Through NYC & Company’s Broadway Week promotion, more than 350,000 2-for-1 theater tickets have been sold, generating over $22 million in revenue since the semiannual campaign was launched in January 2011.