Published on : Wednesday, August 13, 2014
They are nature’s furry friends and man’s best friend – so it was only a matter of time before British Airways introduced a channel featuring fluffy footage of cats and dogs on its in-flight entertainment! Launching on British Airways long-haul flights from September, Paws & Relax is a dedicated channel showing cute footage of cats, kittens, dogs and puppies, to enhance the wellbeing of customers.
As well as providing entertaining footage for all the family to enjoy, it can also benefit travellers overall wellbeing and relaxation, as well as improving levels of concentration*.
British Airways’ in-flight entertainment manager, Richard D’Cruze, said:
“It might sound barking, but there’s lots of research to suggest that watching pets can enhance overall wellbeing.
We have sniffed out some fantastic content that is cute, comforting and sure to appeal to travellers of all ages.”
Paws & Relax features a number of popular programmes, curated by the airline’s in-flight specialists Spafax including; internet sensation Simon’s Cat – a series of animated funny stories of a man and his cat, The Secret Life of Cats – the popular BBC documentary where cats are fitted with cat-cams and GPS collars to follow their daily movements, and America’s Cutest Dog… adorable footage of dogs at play.
British Airways has teamed up with experts at Battersea Dogs & Cats Home for insight into the benefits of pet ownership.
The airline featured some of its pets looking for rehousing to launch the channel, including; Alfie the Pug, Sky the Siberian Husky, Angelica the Staffordshire Bull Terrier cross and kittens Karma, Knight and Karis.
Laura Lambert, responsible for Rehoming & Welfare at Battersea Dogs & Cats Home said: “We know that people love watching dogs and cats.
They can make you laugh, smile, and cry. They are wonderful companions when you’re feeling anxious or just need a lift, and we believe that British Airways’ Paws & Relax channel will be the perfect way for passengers to sit back and relax.”