Published on : Tuesday, December 24, 2013
P&O Cruises has announced a partnership with 2Day FM that will see it become the inaugural sponsor for the station’s new breakfast line up of Jules Lund, Merrick Watts and Sophie Monk with Spice Girl Mel B in 2014.
Launching in January, the dynamic new breakfast show promises a visually and socially-focused show, with plenty of laughs, which is sure to keep listeners and social media enthusiasts entertained.
Simon Cheng, Director of Marketing for Carnival Australia, which operates P&O Cruises said the cruise line was thrilled to be aligned with the new breakfast show on 2Day FM.
“It’s the perfect fit for our audience and we are genuinely excited about working with the team to bring the P&O message to life,” Mr Cheng said.
Southern Cross Austereo National Sales Director Andrea Ingham said the network was pleased to have P&O as the inaugural sponsor of the new 2Day FM breakfast show.
“When building the show, we kept in mind what would resonate with our fans, listeners and clients.
“All the shows we are launching in 2014 across the Today and Triple M Networks will be brand friendly multimedia formats and we look forward to working closely with our clients and agency partners on fresh and exciting solutions,” Ms Ingham said.
Source:- P&O Cruise
Tags: cruise news