Published on : Tuesday, August 19, 2014
Vietnamese Tourist specialists are trying to work out how heritage can be commercially exploited without losing its aesthetic appeal to Vietnamese and others who treasure it because they are worried that too much tourism can lower the quality of heritage sites and may lead to its ruin.
According to Nguyen Thu Hanh, director of the Scientific Union for Sustainable Tourism Development, in Viet Nam many officials used heritage to serve tourism, but not all of them fully understood the heritage or its soul.
In her view, authorities and managers have to boost their own consciousness and knowledge to know how to use the wonderful values of heritage.
Hanh said people often exploited heritage to serve tourism, but ignored or did not really understand its quintessential meaning.
She said world nature heritage was often not promoted properly and often damaged the very environment it was supposed to respect and protect.
“The development of tourism and urban planning with many hotels with disordered architecture undermine heritage space, mangrove forests and the environment” said Hanh.
To promote heritage through tourism, Hanh suggested that authorities should recognize the essence of what was being offered.
This meant improving the knowledge and awareness of the people employed to look after tourists.
As tour timetables are so tight, tour managers often arrange for tourists to enjoy the performance during the meal.
While instrumentalists and songstresses perform their talent and try to introduce the beauty of the world recognised heritage, tourists eat and talk to each other.
To Ngoc Thanh, chairman of the Viet Nam Folk Arts Association, said most audiences did not realise the beauty of the music and certainly did not understand the meaning of the lyrics.
Ninh Binh becomes a national tourism centre
Under the master urban planning scheme recently passed by Prime Minister Nguyen Tan Dung the northern city of Ninh Binh will be developed into a national-level cultural, history and tourism hub.
The urban planning scheme will expand the city into a metropolis of about 4 million by 2030.
The city will also develop rural eco-tourism, traditional trade villages, and a waterway to connect tourist sites.
Bui Van Manh, vice director of Trang An’s managing board, said to upgrade the knowledge and awareness of tour guides and the local people who live near the heritage site classes would be held each month.
People will be prepared with professional skill, knowledge about the sites, words in foreign languages and responsibility to protect the heritage.
Ninh Binh, the capital of the province of the same name, is home to such well-known tourist destinations as Bai Dinh Pagoda, the newly recognised UNESCO cultural and natural heritage site of Trang An, Cuc Phuong National Park, Kenh Ga hot mineral spring, and Tam Coc-Bich Dong site.