Putting social tourism on the map of Scotland

Published on : Saturday, December 3, 2016

unnamed-40Over 250 struggling families have been given a vital break from their day to day hardships thanks to the generosity of Scotland’s tourism industry.


The free short breaks and daytrips were provided by accommodation, transport and activity providers after VisitScotland put out an appeal in February as part of a drive to illustrate the true Spirit of Scotland or #ScotSpirit through the warmth and generosity of the people.


With one in three people in Scotland unable to take a holiday due to cost, ill-health or caring responsibilities, VisitScotland is hoping the initiatives will raise the importance of social tourism in the UK.

More than 30 industry partners were involved in the two social tourism initiatives in 2016 which led to the success. In February, VisitScotland worked with UK charity, the Family Holiday Association on the ScotSpirit holiday initiative which helped provide nearly 100 families with short breaks across Scotland from Aberdeen to Aviemore in the summer. And in October, day breaks were provided to 86 struggling families in the west of Scotland to attractions in neighbouring regions.

The response to the appeal has been so considerable, original targets were exceeded and an extra 84 families were able to take day breaks all over Scotland thanks to generous industry providers.


For 58% of the ScotSpirit families, it was the first time they’d had a break together as a family; 90% felt able to cope better after the trip; 80% had more confidence and 88% felt more optimistic about the future.The families involved in the breaks were all on low-income, hadn’t had a break for a long time and have at least one child.


Source:-Visit Scotland

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