Published on : Friday, January 17, 2014
Radisson Blu®, one of the world’s leading hotel brands, proudly announces a new partnership with This Works®, the natural product line created by Kathy Phillips, Creative Director of Condé Nast Asia and a leading beauty and health expert. Available exclusively at Radisson Blu hotels and resorts around the world, the new guest amenity line, titled In Transit, pays homage to the lifestyle of the conscious traveler. The global rollout across all Radisson Blu Hotels & Resorts worldwide will begin in early 2014.
The This Works guest amenities line echoes the aspirations of the Radisson Blu guest, a world-traveler who seeks a comfortable, unique experience, enhanced by beauty essentials with aromatic fragrances and therapeutic effects. The In Transit range of products includes a reviving shower gel, shampoo and rebalancing conditioner, as well as shower cap and vanity kits. Radisson Blu will also provide additional indulgences like bath salts and healing hand cream in select hotels. The line features an uplifting signature fragrance, containing the revitalizing effects of green mandarin and rosemary.
This Works represents modern, natural beauty and its award-winning skincare, body and bath range offers naturally effective products that deliver what they promise. Kathy Phillips describes In Transit as “an invaluable group of multi-tasking essentials that are versatile, hard-working, reliable, luxurious and natural.” Every product is designed to help ease the demands of modern life, which include early mornings, pressures and irregular sleep patterns.
“Radisson Blu continually strives to provide its guests with an upscale international hotel experience, and guest amenities are an important part of it. This Works was a natural fit. The incredibly bold vision of Kathy Phillips is now brought to our guests at our more than 270 Radisson Blu hotels around the world,” said Rose Kutzli, vice president, Branding, Radisson Blu. “This Works’ vision is to deliver iconic solutions for modern beauty needs, drawing upon nature’s laboratory – responsibly. Our guests will be rewarded with this beautiful promise as they indulge at any Radisson Blu hotel or resort, near or far.”
Created exclusively for Radisson Blu, each amenity will offer a truly natural indulgence, free of harsh chemicals and packaged with recyclable materials. The thoughtful product mirrors the undeniable commitment from Radisson Blu to respect and protect the environment.
Tags: Hotel News