Record number of Australian visitors converge on Brisbane

Published on : Wednesday, December 21, 2016

download16-300x147Brisbane’s winning tourism streak continues, with a record number of Australians visiting the city in the year ending September.


The latest National Visitor Survey from Tourism Australia released today saw overall domestic visitor numbers climb 5.3 per cent to a record 5.8 million, while a sharp spike in holiday visitors saw numbers rise 18.5 per cent to 1.6 million – another record.

Interstate holiday visitors were up 24.8 per cent to 604,000, while holiday visitors from within Queensland rose 15 per cent to 1 million.Brisbane also saw major rises in numbers from Sydney and Melbourne, with Sydney holiday visitors growing 22.9 per cent to 172,000 and Melbourne holiday visitors up a massive 45.9 per cent to 108,000.

There were also gains in the business sector, with interstate visitors rising 6.4 per cent to 834,000 and the number of business visitors from within Queensland rising 3.9 per cent to 584,000.

The domestic tourism figures follow the recent release of the latest International Visitor Survey results, which saw record highs across international visitor numbers and expenditure.Lord Mayor Graham Quirk said the record results were testament to Brisbane’s growing profile as a destination of choice and a major events capital.
“Major events are a key focus for us as they attract visitors to the city and support our hotels, restaurants, retailers and service providers,” Cr Quirk said.“The Brisbane International tennis tournament in January, the Brisbane Global Rugby Tens in February and the World Science Festival Brisbane in March are all world-class events set to draw more and more visitors to the city.”

Brisbane City Council and Brisbane Marketing will continue to work alongside Tourism and Events Queensland and tourism operators to market Brisbane in domestic and global visitor markets.

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