Reed Travel Exhibitions announces details of its Hosted Buyer Programme for Africa Travel Week

Published on : Monday, February 17, 2014

reed-exhibition-300x135Africa Travel Week event organisers Thebe Reed Exhibitions in conjunction with Reed Travel Exhibitions have announced further details of the Hosted Buyer Programme for Africa Travel Week, taking place at the Cape Town International Convention Centre (CTICC) from 28 April to 3 May 2014. The week comprises three co-located shows – International Luxury Travel Market (ILTM) Africa; Incentives, Business Travel & Meetings (IBTM) Africa and World Travel Market (WTM) Africa.

The Hosted Buyer Programme is exclusive to all three Africa Travel Week events, creating tailored opportunities for exhibitors to meet with top-level buyers in focused, one-to-one appointments. These VIP buyers are qualified to attend WTM Africa, IBTM Africa and ILTM Africa via a bespoke accreditation system.

WTM Africa’s world-renowned Hosted Buyer Programme offers a unique opportunity for 300 senior level travel industry buyers with direct purchasing power to attend WTM Africa as VIPs, including complimentary accommodation, transfers and a contribution towards flight costs.The Hosted Buyer Programme allows buyers to select appointments with exhibitors prior to the show to enable them to maximise their time at WTM Africa and engage in as many business discussions as possible during the two days of the event.

WTM Africa Hosted Buyer Manager Paulina Lund says, “We currently have buyers confirmed from 23 different countries including Argentina, Australia, Belgium, Brazil, Bulgaria, Canada, France, Germany and United Arab Emirates.” The dedicated Hosted Buyer Team employs a highly targeted buyer recruitment campaign and applies a strict qualification process, ensuring that the right business contacts are brought to WTM Africa’s exhibitors.

“WTM Africa is great for us as it gathers the whole African market under one umbrella. We are looking to meet suppliers for updates and investigate new opportunities,” comments Klas Wallin, Sales Manager, Escape Safaris, Sweden.

“The opportunity to meet suppliers at WTM Africa is a must for us to help us provide the very best service and most competitive prices for our clients,” comments Steve Corriveau, Director, UNIKTOUR.

Katarina Shepherd, Marketing Manager, WTM Africa says, “We look forward to welcoming hosted buyers who would like to attend WTM Africa on 2 and 3 May. In addition to many interesting and innovative products on display on the show floor, we have an exciting event programme that will offer great learning and networking opportunities.”

IBTM Africa will host 50 international top level MICE planners, guaranteed by the Hosted Buyer Programme. They are handpicked from the UK, Europe, North America, South America, Middle East and Asia Pacific, personally invited and verified against strict qualification criteria . All Hosted Buyers will have proven inbound business to place and will be qualified based on budget, type and number of events and decision making ability.IBTM Hosted Buyers commit to conduct a minimum of 36 appointments over two days with exhibitors of their choice and exhibitors are also able to request appointments with the Hosted Buyers they would like to meet.

“We are pleased to be bringing a group of international buyers to the new IBTM Africa. Africa is a perfect meetings industry destination and IBTM Africa will allow us to spend quality one-to-one time with potential clients.” comments David Dodgeon, Green Route.

ILTM Africa offers up to 57 pre-scheduled appointments, 15 more than any other luxury travel event in Africa. Exhibitors at ILTM Africa 2013 saw a return of 12 times their investment: – the event is 36% more cost effective than any other luxury travel event in Africa.

ILTM Africa’s strict qualification criterion ensures that only the best of international luxury buyers with a particular specialism in Africa are invited to the event. “At the first ILTM Africa I met with people from a broad scope of interests across the African continent – each of whom has helped me create truly bespoke experiences for our clients. It is a pleasure to work with people who understand the needs of ultra-high net worth individuals and I am really looking forward to building on this great networking success at ILTM Africa 2014,” comments Philippe Brown of UK travel agency Brown and Hudson

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