SATTE’s growth path continues northwards

Published on : Wednesday, January 15, 2014

dtcm-logoDubai – Over the years Department of Tourism and Commerce Marketing (DTCM) has gradually built their presence at SATTE and continue to expect an increased inflow of uyers.

Carl Vaz, Director (India), DTCM said, “SATTE is a must attend for Dubai and we are pleased to be associated with the event over the last seven years.”

A number of SATTE’s key exhibitors including Kerala, Goa, Maharashtra, Turkey, Seychelles and Bhutan, Kenya, among others, have increased their stall size considerably, reiterating SATTE’s importance as a great B2B platform. “Participating at SATTE has always been a very important part of Goa’s marketing and promotional plans. We see the tourism event as an opportunity to network with international clients as well as domestic tour operators and travel agents,” opined Dilip Parulekar, Tourism Minister of Goa. Jagdish Patil, Managing Director, Maharashtra Tourism Development Corporation (MTDC) views SATTE as the perfect platform to educate international buyers and increase footfall to the destination. “We want to showcase the various facets of our state to the international market and SATTE is a great channel through which we can educate the trade,” he stated.

For the first time, VisitBritan, Zambia, Bangladesh, Lavasa Corporation, Gold Coast Tourism, Taiwan Tourism Board, Singapore, Sri Lanka, among many others will showcase their tourism profile in India through SATTE. First-time participants VisitBritain have placed their faith in SATTE and hope to yield excellent results post the event. Lavasa Corporation, who will also be participating for the first time, plans to position Lavasa as preferred weekend and MICE destination through SATTE. “We are looking forward to SATTE in January and are very keen on meeting quality buyers who will help us leverage the business. Through the travel event, we want to be the leading destination among the domestic market,” said Rajiv Duggal, Senior Vice President – Tourism, Hospitality & Leisure, Lavasa Corporation.

SATTE also continues to receive the support of international organisations and governing bodies, including World Tourism Organisation (UNWTO) and leading tourism associations of India such as the Travel Agents Association of India (TAAI), Indian Association of Tour Operators (IATO), Travel Agents Federation of India (TAFI), Enterprising Travel Agents Association (ETAA), Association of Domestic Tour Operators of India (ADTOI), IATA Agents Association of India (IAAI) and Outbound Tour Operators Association of India (OTOAI), to name a few. Taleb Rifai, Secretary-General, UNWTO commends SATTE for providing an indispensable platform for the global tourism and travel sector to network, exchange views and impressions on current affairs, and to strengthen their business ties.

“SATTE acts as a tourism driver for the Indian travel and tourism industry,” Rifai added.

Sharing similar sentiments, Subhash Goyal, President, IATO opined, “Over the years SATTE has given the Indian and Asian tour operators, hoteliers, State Tourism Boards, airlines etc. a unique opportunity to showcase their products to foreign and local buyers.”

Manoharan Periasamy, Director, Tourism Malaysia, believes SATTE is the right platform
where the tourism board can update and equip the travel agents in India with all the relevant information they need to market Malaysia to their customers. SATTE Mumbai, the companion event that caters to the Western region of India, will be held at Nehru Centre Mumbai on 3-4 February, 2014.

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