Socks and sandals anyone? For Brits, fashion isn’t important on holiday

Published on : Thursday, July 31, 2014

download-327And momondo discovers other nations see Brits even less stylish abroad than we see ourselves With London Fashion Week fast approaching over September 12-16, 2014, research proves Brits don’t perceive themselves a chic nation, when traveling abroad.

Despite being home to one of the world’s four acknowledged fashion capitals, data captured by travel  when questioned, only 14% of Brits see themselves as a fashionable population, when on holiday.

 

When asked if it is important to wear fashionable clothes on a break, whilst 26% of Brits agreed with this statement, 39% disagreed, leaving 35% impartial – suggesting being on trend overseas is not a high priority for the people of Great Britain.
 

And out of 11 other countries questioned, all but one ranked the Brits even lower in the style stakes whilst abroad, than the Brits ranked themselves as a nation. Just 4% of Finns, 7% from the Netherlands, 10% of Americans, Swedes and Germans, and 11% of Danes, Norwegians, Russians and Spanish respectively, rated Great Britain a fashionable nation when on holiday.
 

Interestingly, a slightly higher number of Italians ranked Brits style conscious, at 13%, whilst 20% of our French neighbors thought Brits were stylish when travelling.Likewise 39% of Brits rated the Italians a glamourous nation abroad and 23 % of Brits also regarded the French snazzy dressers, whilst away.
 

Interestingly, more Brits ranked themselves in vogue as a nation, than they ranked Spanish and German tourists, who only secured 11% and 4% of votes from those questioned, respectively. Seven percent of Brits voted Swedes fashionable tourists, four percent voted those from the Netherlands fashionable and the Danes, Norwegians, and Russians all received 3% of Brits voting them as trendsetting tourists. Finns were perceived fashionable tourists by only 1% of Brits.

 

 

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