Published on : Tuesday, August 26, 2014
SpiceJet Ltd achieved 79.4% load factor in July and increased domestic market share to 21%, as per just-released DGCA traffic data covering the month of July 2014. Last year, SpiceJet’s load factor for July was 67.9%.
SpiceJet is now the clear #2 airline in India in terms of domestic passenger share, with load factor almost 10 percentage points ahead of the next highest loads carrier. Further details are in the tables below.
“Our increase in loads and share is the result of our new network, improved branding and product, and most importantly, our dynamic pricing and revenue management approach where we believe flying empty seats, which is the ultimate perishable commodity, is a waste especially for budget airlines, ” said Mr Sanjiv Kapoor, Chief Operating Officer (COO), SpiceJet Ltd. “The entire SpiceJet family has put all their hearts into making SpiceJet grow in loads and share, flying fuller planes than ever before, demolishing the notion that you cannot fly full planes in lean season.
This achievement is all the more remarkable since we have cut capacity this year, as part of our network rationalization”, he added. “Further, as our Q1 operating results demonstrated, our increase in loads this year has not been at the expense of yields. We are doing what is best for the airline, and it is a happy win-win-win that it is also best for customers (especially those willing to book early), and for the travel industry and economy at large due to the significant economic multiplier effect that accompanies air travel”, Kapoor concluded.
SpiceJet has also recently announced a slew of new products, including SpiceFlex which offers traveler greater flexibility and various perks to go along with their booking, an all-new SpiceMAX that offers for a modest premium, significantly more legroom and more personal space in the first five rows of our Boeing aircraft , and its new in-flight meal service produce and online meal booking options, offering the best in-flight booking and dining experience in India today, featuring a greater than before choice of real hot meals as well as many other food and beverage options. Customer feedback indicates that these changes have been welcomed by customers, who are noticing the gradual emergence of an all-new SpiceJet.