Published on : Thursday, August 7, 2014
The match between Italian club giants Juventus and the A-League All Stars will be a shot in the arm for the visitor economy, attracting visitors and spending, according to peak national industry body Tourism & Transport Forum (TTF).
Juventus plays the FOXTEL A-League All Stars at ANZ Stadium this Sunday, 10 August 2014.
TTF Acting Chief Executive Trent Zimmerman said this one-off match will provide a significant boost to the New South Wales visitor economy.
“The value of major events to this state cannot be underestimated and the All-Stars vs Juventus game is just one of a raft of world-class events being held in New South Wales in 2014,” Mr Zimmerman said.
“The Juventus match will attract visitors from interstate and overseas to see the Italian champions take on our top local talent.
“These visitors will stay in our hotels and serviced apartments, eat in our restaurants, go shopping and visit other attractions while they’re here.
“Events like this football match are a catalyst for travel, giving people a reason to plan a trip to Sydney, as well as being a significant profiling opportunity for Sydney with the Seven Network to broadcast the event across the country.
“Research for TTF’s paper, Backing Major Events, found that Australians are overwhelmingly supportive of major events and back government spending to attract and secure major events.
“Continuing investment in events like the A-League All-Stars vs Juventus game will help New South Wales reach its target of doubling overnight visitor expenditure to $36 billion and help tourism fulfil its potential as an economic development strategy.
“Tourism provides 159,000 direct and 120,000 indirect jobs in New South Wales, generates $30.5 billion in expenditure and contributes a total of $24.3 billion in gross state product.
“The NSW government, Destination NSW and Football Federation Australia are to be congratulated for securing this exciting event for Sydney.”